Everyone at your agency uses AI. Why isn’t your margin moving?
In 45 minutes, learn how to scale client work, not coordination overhead, and the one number that shows it is working: days from brief to approved work.
Agencies and brands already working on CambrianEdge.ai
The Brownstone Social
Speakers
Sree SreenivasanModerator, Co-founder and CEO, Digimentors
Harjiv SinghFounder and CEO, CambrianEdge.ai
Arnold MillerSVP, Gutenberg
Hannah FeminellaCMO, Brownstone Social
What you will gain
You do not rewire an agency by handing out light bulbs. You rewire the building.
- 01
Find where your agency loses days
Latency, the time between a brief and approved work, is where agencies lose capacity and margin. Learn how to measure it and where to cut it.
McKinsey’s 2026 survey found 80% of respondents gain personally, yet 37% report a positive EBIT impact.
Presenter: Harjiv Singh.
- 02
See what changed at an agency that rewired
Arnold Miller shows how Gutenberg, an agency of more than 100 people across seven countries, works now that its teams share one platform. Hannah Feminella then says what she would expect from an agency’s AI use.
Presenters: Arnold Miller and Hannah Feminella.
- 03
Get answers for your own agency
Put your questions to all three speakers, then take the free AI readiness assessment to see where your team stands.
Presenter: Live Q&A with Sree Sreenivasan.
What is AI orchestration in marketing, and what does this session cover?
AI orchestration in marketing redesigns how people, AI, workflows, data and decisions work together as one connected system, with people directing the work and AI accelerating it. For an agency, it means scaling client work without scaling coordination overhead. This session shows agency leaders how to make that move.
- Who
- Agency founders, CEOs and COOs, and the heads of content, creative, production, accounts and technology
- When
- Wednesday, November 4, 2026 at 11:00 AM ET
- Length
- 45 minutes, including live Q&A
- Cost
- Free, with the replay sent to everyone who registers
Frequently asked questions
Is the webinar free?
Yes. The webinar is free and live on Wednesday, November 4, 2026 at 11:00 AM ET. Everyone who registers also receives the replay by email.
Who is this webinar for?
Agency leaders who decide how the work gets done: founders, CEOs, COOs, managing directors and presidents, plus the heads of content, creative, production, accounts and technology.
What is the difference between AI adoption and AI orchestration for an agency?
Adoption means individuals use AI tools on their own work. Orchestration redesigns how the whole agency works with AI, through shared context, defined handoffs and a human at each end, so work moves from brief to approved faster.
How can an agency measure whether AI is working?
Track days from brief to approved work, before and after you redesign the workflow. Latency, the time lost to handoffs between a question and approved work, is where agencies lose capacity and margin.
What does an agency need to make this work?
Three things: shared context, defined handoffs and a human at each end. A platform like CambrianEdge.ai, which Gutenberg uses, puts all three in one workspace, so briefs, brand voice and approvals travel with the work and people stay in control.
What if I can’t attend live?
Register and you will receive the replay by email within hours of the session.
45 minutes to rewire how your agency works
Bring your questions for Harjiv, Arnold, Hannah and Sree.