AI orchestration for campaign planning Plan the whole campaign before lunch.

CambrianEdge.ai orchestrates your campaign from the first idea to an approved calendar. Turn a goal into a brief, a plan, a calendar and a deck using the AI model you prefer, and keep them all in sync with the work they produce.

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A Portland knitwear brand plans its fall launch: CambrianEdge.ai writes the campaign brief in Oak & Thread's voice with goal, budget and timeline, turns it into a six-slide leadership deck, and the team moves straight on to the shoot. Transcript: Eight weeks to the fall launch. The brief is still a pile of notes. One request: goal, budget, audience and timeline. CambrianEdge writes the full brief in Oak & Thread's voice. With the math done: 1,800 customers, $120K, about $67 each. The team agrees on one plan. The leadership deck builds itself from the brief. Budget split by channel, with a reserve for what works. By Friday, the shoot is underway.
Trusted by marketing teams
GutenbergSequretekDancing ElephantBent Water BrewingISRNSustain360The Loomba FoundationStanford GSBThe Brownstone Social

How the work moves

Once it's set up, here's what a normal week looks like.

  1. Share the goal, the audience and the offer, and get a creative brief that already knows your brand, with market, competitor or pricing research added wherever the campaign needs it.

    Holiday knitwear: what shoppers want in 2026
    Search trendsCompetitor sitesCustomer reviews
    3 findings, all sourced

    Gift buyers search “merino” 40% more in November. 1 Rivals lead with discounts, not craft. 2

    1 · Search trends2 · Competitor sites3 · Customer reviews12 sources
    Every point has a source

  2. Ask for a plan, a content calendar and a deck for your stakeholders. Add your PowerPoint template once, and CambrianEdge.ai remembers it, so each deck comes out in your own layout, fonts and colors, ready to edit before you share it.

    Holiday 2026: Made to lastNov 2026
    MTWTFSS123456789101112131415161718192021222324252627282930
    Nov 3 · Launch email Nov 10 · Gift guide Nov 28 · Black Friday posts Dec 12 · Last shipping day
    Brief to calendar

  3. Turn calendar items into drafts and automations. Each item becomes a social draft, an email campaign or a document in the same workspace, with an approval step before anything goes out.

    This week2 of 3 ready
    MonMade to lastScheduledTueWedGift guideAwaiting approvalThuFriBlack FridayDraft
    Plan, approve, post

What you get back

Here's what that adds up to for your team.

Oak & Thread: campaign brief

Every draft starts from the approved source, so plans, posts and decks stay in sync.

/
Plan.pptxLinked · updated with the brief
Knowledge HubFacts, quotes and guidelines
Always in sync
Connected work

One plan that stays up to date.

The brief, plan, calendar and deck stay linked. Change the launch date once and it changes everywhere it appears. Nobody has to ask which version is the latest.

Research holiday knitwear trends
ClaudeAnthropic
GPTOpenAI
GeminiGoogle
GrokxAI
Muse SparkMeta
5 providers · one workspace
Models

Smart help at each stage.

Use different AI models for research, writing and slides. Each part of planning suits a different strength, so pick the right model for each, or let CambrianEdge.ai decide.

Holiday 2026 campaign planCLHO1D
Plan and calendarCampaign leadMerchandising sign-offHead of merchandisingInto production14 drafts ready
HOHead of merchandisingReviewing nowApprove
Human checkpoint
Approvals

The big idea is still yours.

AI suggests angles and channels, and your team picks the winner. Stakeholders approve the plan in one shared document before anything moves into production.

Integrations

Works with the tools you already use

Connect in a click. Your files, calendars and channels stay where they are, and CambrianEdge.ai works across them.

See all 43+ integrations
  • Asana
  • ClickUp
  • Monday
  • Notion
  • Google Slides
  • Gamma
  • Google Calendar
  • Slack
Questions, answered

Frequently asked questions

Can AI write a campaign brief?

Yes. Give it the goal, audience and offer and it drafts one from your brand. Your team still owns the goal and picks the idea.

Can it make the presentation too?

Yes. It builds a deck in your format that you can edit before sharing.

What does AI orchestration mean for campaign planning?

It means the brief, the plan, the calendar and the work all come from one source and stay linked. When something changes, you change it once, and your team still sets the goal and chooses the big idea.

How do you use AI to plan a marketing campaign?

Start with a clear goal and audience, then give the AI your brand guidelines, research and budget. It can suggest channels, draft the brief and lay out a timeline, and your team reviews the plan before anything is produced.

How do you use AI to create a content calendar?

Give the AI your goals, content themes, channels and posting frequency, and ask for a calendar. Then adjust it with your team and have someone approve each piece before it goes live.

What should a campaign brief include?

A strong brief covers the goal, audience, key message, offer, channels, timeline, budget and how you'll measure success. AI can draft each section from your brand guidelines for a person to refine. 7 ·

Get started

Goal to approved plan, before lunch.

Bring this month’s brief to a free 7-day trial.