AI orchestration for PR and communications PR at the speed of the news cycle.

CambrianEdge.ai orchestrates your PR from the first fact to the final release. Your draft starts from the quotes your spokesperson already approved, you can see what journalists have written about the story, and sign-off happens in the same place.

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A Boston PR team launches Vela Robotics' Atlas robot: approved facts and quotes live in one Knowledge Hub, the release and tailored reporter pitches are drafted from them, and the client's executive signs off before anything goes out. Transcript: Launch day is Tuesday. The client call starts in an hour. Vela's approved facts and quotes live in one Knowledge Hub. The release is drafted from approved facts only. Every number traces back to the fact sheet. Each reporter gets a pitch written for their beat. Vela's CEO signs off before anything goes out. Atlas launches on time, with the story straight.
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How the work moves

Once it's set up, here's what a normal week looks like.

  1. Put the brief, approved quotes and background in the Knowledge Hub. Attach the client's Brand Identity so the release sounds like the client, and keep each fact traceable to its source.

    PDFAtlas fact sheet.pdfApproved CEO quotes.docxBoilerplate.docx
    Vela Robotics · Knowledge HubEvery draft starts from these files
    Your approved sources

  2. Ask for an AP-style release and a few pitch angles for different outlets. A fact check runs before anyone else sees the draft, then you share it so your spokesperson or client can comment right on it. The release goes final once the quote is approved.

    Atlas launch releaseCLCORF
    DraftComms leadQuote approvalCEO officeFinalReady for wire
    COCEO officeReviewing nowApprove
    Human checkpoint

  3. Set up a news tracker once, and it runs on its own, every morning or every Monday. It scans the news for your brand, your clients, your competitors and the topics you care about, then sends a summary to your inbox or Slack. Your team reads it and decides what’s worth acting on.

    Robotics coverage briefingEvery weekday, 7:30 AM · sent to #comms
    Trade pressWarehouse automation funding hits a record quarterNewswireRival launches picking arm with 6-week setupAnalysisAnalyst note cites integration as top blocker
    Every morning, automatically

What you get back

Here's what that adds up to for your team.

43+ apps share one context
Connected in a click
Integrations

The whole story in one place.

Facts, drafts, coverage and client comments sit together. Your team stops hunting through inboxes the night before launch, because the latest approved version is right there.

Pitch angle for the Atlas launch
Claude

The robot that sets up before lunch

Use thisGPT

Why integration, not speed, wins warehouses

Gemini

Inside the 24-hour robot rollout

Compare models side by side
Models

The right AI for each piece.

Use one model for the formal release and another for punchy pitches. OpenAI, Claude, Gemini, Meta and Grok models are all there, so you pick what writes best for each job.

VVela RoboticsBrand DNA attached · 14 files
VVela EUSeparate workspace
IInvestor relationsSeparate workspace
Fully separated
Workspaces

Quotes go out once they're approved.

AI drafts and researches, and your team makes the calls. Which journalists to pitch, when to send and what the spokesperson says stay with people who know the story.

Integrations

Works with the tools you already use

Connect in a click. Your files, calendars and channels stay where they are, and CambrianEdge.ai works across them.

See all 43+ integrations
  • NewsAPI
  • World News API
  • Apify
  • Gmail
  • Outlook
  • Google Docs
  • SharePoint
  • Slack
Questions, answered

Frequently asked questions

Can AI write a press release?

It writes a solid first draft from facts and quotes your client already approved. A person checks each fact before it goes out.

Does it send releases to the press?

No. You still use your own wire service or outreach.

Can I use it for several PR clients?

Yes. Each client has their own workspace, kept fully separate from the others.

How do PR agencies use AI?

PR teams use AI to draft releases and pitches, research coverage, build media lists and adapt one story for different outlets. Judgment about facts, journalists and timing stays with the team.

Is it safe to use AI for client communications?

It is when client information stays in a private, separated workspace, models don't train on your data and a person approves each piece before it goes out.

Is my press release kept confidential before the announcement?

In CambrianEdge.ai, each client's drafts stay in their own separate space, and the AI models don't train on your data, so nothing is shared before you choose to publish. 7 ·

Get started

Your release, ready before the call ends.

Draft your next announcement in a free trial.